How Safety and Accessibility Affect The Perception and Local Tourist Experience?: Eastern Indonesia Marine Tourism Pre- Covid-19 Pandemic

نویسندگان

چکیده

Eastern Indonesia has enormous marine tourism potential. The main problem is accessibility. Inside the region also poses same problem, where some local spots can be considered accessible. In addition, lack of infrastructure on may actually have great impact safety tourist, which all together affect tourist positive experience. Based this current condition, study aimed to measure accessibility and through brand perception This Study conducted Kei Islands, home up coming in country. used path analysis with Smart-PLS, questionnaire for data collection total 120 samples. result indicated that significant effect experience, what more, spot’ perception. clearly access spot a bigger visitor experience image spot, therefore management government optimize transportation information related make it easier local, domestic foreign tourists visit region.

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ژورنال

عنوان ژورنال: Jurnal ilmiah manajemen dan bisnis

سال: 2022

ISSN: ['2655-7274', '2460-8424']

DOI: https://doi.org/10.22441/jimb.v8i3.16260